DECA Sports and Entertainment Marketing Practice Exam

Which term describes an independent broadcaster that contracts with national networks?

1. Affiliate

2. Booking agent

3. Blue-chip athlete

4. Amateur athlete

The correct answer is: Affiliate

The term that best describes an independent broadcaster that contracts with national networks is "affiliate." An affiliate is a local broadcaster that enters into a partnership with a national network to distribute the network's programming in a specific geographic area. By doing so, affiliates are able to provide their local audiences with a variety of national content while maintaining the independence to air their own programming as well. In this context, affiliates play a crucial role in the broadcasting system, allowing national networks to reach larger audiences while also catering to local programming needs. This relationship enhances both the reach of the national network and the content offerings of the local broadcaster. Other choices do not fit this definition. A booking agent is typically involved in securing performances for artists rather than broadcasting. Blue-chip athletes refer to high-profile sports figures often signed to lucrative contracts and do not relate to the broadcasting industry. Amateur athletes are individuals who participate in sports without receiving payment, which is unrelated to the concept of broadcasting and network affiliation.