Which term describes face-to-face communication between a buyer and a seller?

The term that describes face-to-face communication between a buyer and a seller is personal selling. This approach involves direct interaction where the seller can engage with the buyer, tailoring their sales pitch to the buyer's needs and responding immediately to any questions or concerns. The personal nature of this interaction allows for building relationships, providing a personalized experience, and gaining valuable feedback that can assist in closing sales.

In contrast, telemarketing refers to selling products or services over the phone, which does not involve direct personal interaction in person. Digital marketing encompasses online promotional strategies and digital channels, lacking the face-to-face element. Direct mail involves sending physical promotional materials to potential customers through postal mail, which also does not include live interaction. Personal selling is unique in its ability to foster direct communication and rapport between the buyer and the seller.