DECA Sports and Entertainment Marketing Practice Exam

Which term describes the evening time when the largest number of viewers are watching television?

1. Late Night

2. Prime Time

3. Early Bird Special

4. Non-Peak Hours

The correct answer is: Prime Time

The term that describes the evening time when the largest number of viewers are watching television is "Prime Time." This period typically occurs during the early evening and into the night, usually spanning from 8 PM to 11 PM, depending on the region. During Prime Time, networks schedule their most popular shows and major events to attract the maximum audience, as they can generate higher ratings and advertising revenue during these hours. In contrast, the other options represent different viewing times that do not have the same level of audience engagement. Late Night often refers to programming scheduled later in the night, which generally attracts a smaller audience. An Early Bird Special typically denotes promotional programming or pricing strategies aimed at early diners rather than prime time television viewing. Non-Peak Hours refer to times when viewership is lowest, further highlighting why Prime Time is significant as it embodies the period of maximum viewership.