DECA Sports and Entertainment Marketing Practice Exam

Which term refers to a cable or satellite distributor in the context of television?

1. Broadcaster

2. Content Provider

3. Multichannel Video Programming Distributor

4. Streaming Service

The correct answer is: Multichannel Video Programming Distributor

The term that refers to a cable or satellite distributor in the context of television is "Multichannel Video Programming Distributor" (MVPD). This designation encompasses companies that offer multiple channels of video programming to consumers, typically through cable or satellite services. MVPDs deliver a wide range of television channels and services, enabling subscribers to access a diverse array of content, including live broadcasts, cable networks, and on-demand options. In contrast, other terms do not accurately represent the same concept. A broadcaster refers to an entity that transmits television signals over the air, typically serving local markets without the multiple-channel selection that MVPDs provide. A content provider is more focused on the creators or suppliers of the actual media content, such as movie studios or production companies, rather than the distributors that deliver it to consumers. Streaming services leverage internet technology to provide content directly to viewers but do not fit the traditional model of cable or satellite distribution as defined by MVPDs. Thus, the correct answer highlights the established role of cable and satellite distributors in the television landscape.