DECA Sports and Entertainment Marketing Practice Exam

Which type of sales promotion targets members of the distribution channel?

1. Consumer promotion

2. Trade sales promotion

3. Event marketing

4. Public relations

The correct answer is: Trade sales promotion

The correct answer is trade sales promotion because this type of sales promotion is specifically designed to target members of the distribution channel, such as wholesalers, retailers, and distributors. Trade promotions are meant to encourage these intermediaries to stock, sell, and promote a manufacturer’s products to end consumers. Common forms of trade promotions include discounts, allowances, promotional support, and special deals that incentivize these businesses to increase their purchases or enhance their promotional efforts for a product. In contrast, consumer promotion directly targets the end consumers to stimulate demand for a product, often through coupons, contests, or sweepstakes. Event marketing is focused on creating experiences for consumers to engage with a brand, while public relations involves managing a brand's reputation and building relationships with the public. Thus, these options do not specifically aim at motivating the distribution channels in the same way trade sales promotions do.