DECA Sports and Entertainment Marketing Practice Exam

Which type of vendor influences product display and pricing in retail environments?

1. Distributors

2. Rack Jobbers

3. Wholesalers

4. Stockists

The correct answer is: Rack Jobbers

Rack jobbers play a unique role in retail environments by specifically influencing product display and pricing. They are independent vendors who manage the inventory and merchandising of certain products within a retail space. This means they not only supply goods to retailers but also take responsibility for arranging and maintaining the displays of their products. This visual merchandising is crucial as it can significantly affect customer perception and purchasing decisions. Furthermore, rack jobbers often have the authority to set the prices for their products, taking into account factors such as market demand, competition, and retailer margins. By doing so, they directly influence how products are presented to customers, which can impact sales outcomes. Unlike other types of vendors who may focus primarily on bulk distribution or wholesale pricing, rack jobbers are heavily involved in the retail aspect of marketing, making their influence on display and pricing particularly significant.