DECA Sports and Entertainment Marketing Practice Exam

Who are considered consumers?

1. Individuals who produce goods

2. Organizations that sell products

3. People who purchase and use products

4. Entities that facilitate trade

The correct answer is: People who purchase and use products

The correct answer identifies consumers as people who purchase and use products. This definition is fundamental in marketing and economics, as it highlights the role of consumers in the marketplace. Consumers drive demand for goods and services, influencing what is produced and how it is marketed. Understanding consumer behavior is essential for businesses to tailor their offerings effectively and meet the needs of their target audience. In contrast, the other options refer to entities with different roles in the economy. Individuals who produce goods are typically classified as producers or manufacturers. Organizations that sell products are considered businesses or retailers, which focus on distribution rather than consumption. Entities that facilitate trade, such as wholesalers or brokers, provide services that support the buying and selling process but are not the end users of the products. Therefore, the focus on people who buy and utilize products clearly defines the consumer role in the economic ecosystem.