DECA Sports and Entertainment Marketing Practice Exam

Who are considered loyal users of an app?

1. Users who download the app once

2. Users who open the app daily

3. Users who open the app at least three times in 30 days

4. Users who leave a review

The correct answer is: Users who open the app at least three times in 30 days

Loyal users of an app are typically defined by their engagement frequency and consistent interaction over a period. Users who open the app at least three times in a 30-day period demonstrate a level of interest and reliance on the app that signifies loyalty. This level of usage indicates that the users find value in the app, as they return to it multiple times within a month, which can reflect trust and satisfaction with its offerings. In contrast, users who download the app once may not have formed any habitual engagement or attachment to it, making them less likely to be considered loyal. Daily users certainly show high engagement, but the commitment indicated by at least three openings in a month is a more reliable metric for loyalty, as it suggests consistent use without the potential for daily spikes that don’t indicate sustained interest. Likewise, users who leave a review may express their opinions about the app but do not necessarily indicate ongoing engagement or loyalty to it. Therefore, the focus on repeated use within a defined timeframe clearly identifies users who are more likely to be truly loyal to the application.