DECA Sports and Entertainment Marketing Practice Exam

Who are considered shopping cart abandoners?

1. Consumers who purchase items immediately

2. Customers who browse without interacting

3. Individuals who add items to their cart but do not complete the purchase

4. People who return items after purchase

The correct answer is: Individuals who add items to their cart but do not complete the purchase

Shopping cart abandoners are individuals who add items to their online shopping carts but do not finalize the purchase. This behavior is significant for e-commerce businesses as it represents potential lost revenue. Understanding this group can help businesses analyze their checkout processes, identify possible obstacles leading to abandonment, and implement strategies to convert these abandoned carts into completed sales. In contrast, those who purchase items immediately are actively completing transactions, while customers who simply browse without interacting do not engage in any commitment to buy. Additionally, people who return items after purchase engage in a separate process that deals with post-purchase behavior rather than indicating abandonment during the shopping process. Therefore, the definition of shopping cart abandoners specifically relates to their intent to purchase, indicated by the act of adding items to their cart but stopping short of completing the transaction.